New to the status? Start with how Northwest MLS First Look works.
Have a home in mind? Request a private First Look tour and Aditya will verify the current showing instructions.
Week 1: prepare and establish the baseline
For First Look beginning September 4, 2026, complete the condition audit, repair decisions, staging plan, photography schedule, disclosures, and launch calendar. Confirm the First Look price and decide whether IDX distribution and showings will be allowed.
What the launch plan should verify: Week 1: prepare and establish the baseline
The baseline should include the strongest recent comparable sales, the best current competition, the seller's carrying cost, and the minimum acceptable timeline. The purpose is to make later changes against evidence, not emotion.
Week 2: collect feedback and refine
Track the signals available under the chosen strategy. If showings are allowed, capture appointment volume, repeat visits, objections, and offer activity. If showings are delayed, track broker questions, public response, and booking demand for the Active date.
What the launch plan should verify: Week 2: collect feedback and refine
Review price at a scheduled checkpoint. First Look price adjustments remain inside Northwest MLS, so make the decision because the market evidence supports it, not because the change is less visible publicly.
Week 3: commit to launch
Finish every preparation item, set the Active price, open the showing calendar, and communicate the offer process. Do not let 21 available days become 21 automatic days. Launch as soon as the home and strategy are ready.
What the launch plan should verify: Week 3: commit to launch
The final plan should tell buyers exactly what happens next. Clear status, clear access, clear timing, and a price supported by the evidence collected so far.
FAQ
Must a seller use all 21 First Look days?
No. First Look is available for up to 21 days. The seller and listing broker should choose timing based on property readiness and the launch plan.
What should be decided before First Look begins?
At minimum: price, IDX choice, showing access, preparation schedule, feedback measures, price-review checkpoint, and target Active date.
Can a home move to Active before day 21?
Yes. First Look can last up to 21 days, but the home can launch sooner when the preparation and strategy are ready.
What does a First Look launch strategy call cover?
It covers pricing checkpoints, public display, showing access, feedback measures, preparation work, and the planned transition to Active status.
Seller launch strategy
Build the launch plan before day one
Set the price checkpoints, showing strategy, feedback measures, and Active date with Aditya.
Request a First Look Launch Strategy Call