Seller Launch Strategy
Request a First Look Launch Strategy Call
Set the pricing checkpoints, showing strategy, feedback measures, and Active date before the First Look window begins.
- First Look becomes available September 4, 2026.
- The status can last up to 21 days.
- The launch plan determines what those days accomplish.
Clear answers
Before First Look begins
How long can a home remain in First Look?
Northwest MLS First Look can last up to 21 days before Active status, beginning September 4, 2026.
Can a seller allow showings during First Look?
Yes. The seller decides whether showings occur during First Look or begin at Active status.
Can a First Look price be adjusted?
Yes. Northwest MLS says pre-launch price adjustments remain visible in its internal database to member brokers and their clients.
What happens on a launch strategy call?
Aditya reviews the preparation calendar, price checkpoints, public display choice, showing plan, feedback measures, and target Active date.